Hayes Family Wines - Shiraz 2019 - Barossa Trip Winner was Drawn!
Scan, Verify your Wine & Win
At Hayes Family Wines our focus is making the best wines we possibly can. We then bottle, cap and ship these all around the world. We are always innovating, looking for ways you can experience the stories behind our wines; from the vines to your glass! This past year we collaborated with the Laava Smart Fingerprint to verify your purchase and unlock the stories behind our 2019 Shiraz.
But Why Scan?
Notwithstanding the security benefits, we also provided an opportunity for each scan to enter to win a trip to the Barossa. The winner was drawn on December 31 and contacted shortly after. A very happy Hayes Family Wines member!
You can of course continue to scan. You will find out more about Hayes Family Wines and our Shiraz.
This fingerprint is unique to each bottle. If the same fingerprint is found on more than one bottle or in effect more than one scan, this would suggest that the label has been copied and thus brings into question the integrity of the bottle. This is less of an issue in the Australian market but the wine industry is seeing more and more incidence internationally. Laava is leading the world in this space.
There is the security factor to adding the fingerprint, but by scanning we can provide more information about the wine - where it was grown and how we made it. So lots of options, both fun and functional.
By scanning and verifying your bottle purchase, you had the opportunity to ‘Join The Draw’; an exclusive opportunity to win a trip for two to the Barossa Valley! The prize has been drawn and won, but you can still try the technology. Just grab a bottle of our 2019 Shiraz and follow the instructions below or on the bottle.
Then let us know what you think!
